CHINA RETAIL TOUR

Explore how global brands and digital leaders blend physical stores, online platforms, and smart technology to shape new shopping habits. In this retail tour, you’ll experience modern retail firsthand in two of China’s leading business hubs, Shanghai and Hangzhou. This tour takes you inside flagship stores, e-commerce platforms, and content-driven sales channels. You’ll gain firsthand insight into how brands use technology, data, and live commerce to reach consumers at scale. Through company visits and expert talks, you’ll learn how retail, technology, and culture connect in today’s China.

1. Visit flagship retail stores in Shanghai to study new offline retail formats

2. Explore Alibaba’s headquarters and learn about their dominant tech ecosystems

3. Experience MCN livestream studios to learn digital commerce

4. Experience curated Chinese cultural activities throughout Shanghai and Hangzhou