Occasions Public Relations Macau Limitied

Established in 2013, Occasions Macau is a subsidiary of Occasions Asia Pacific Group, an award-winning branding consultancy and marketing agency founded in 1987 by visionary entrepreneur Pansy Ho and currently led by CEO & Co-Partner Michelle Cheng. With nearly four decades of experience, the Group has built a reputation as a trusted partner for Fortune 500 companies and globally renowned brands seeking to establish and expand their presence across Asia, Hong Kong, Macau, and Mainland China, while also playing a key role in the conceptualisation of many first-of-its-kind innovative campaigns and introduction of IP events to the region. Deeply rooted in the Greater Bay Area (GBA) and extending its reach to across APAC, the Group combines international expertise, Chinese market insights and political acumen, and an extensive global network of top decision-makers in both public and private sectors to deliver tailored solutions, driving sustainable business results for clients worldwide.  

Occasions Macau specializes in the unique dynamics of tourism, hospitality, arts and culture and retail sectors in Macau, offering unparalleled insights and expertise in orchestrating large-scale MICE and entertainment events, promoting the city as a premier destination for international conferences and exhibitions, as well as the World Centre of Leisure and Tourism. From brand strategy and positioning to market research, creative design, event curation, planning and production, and integrated marketing solutions - including digital marketing, media relations, influencer marketing, and corporate sponsorship- the team has built a proven track record of impactful results that highlight its extensive ideation and creative execution capabilities. This commitment to excellence was recognized with the MICE Quality Service Award for Public Relations and Integrated Marketing at the Macao Convention Exhibition Commendation Awards 2023. 

The Group has further strengthened its competences through setting up a joint venture with Bravolinks, a subsidiary of the state-owned China Youth Travel Service (CYTS), in Hengqin, while operating a network of regional offices across APAC, including Singapore. This partnership enhances Occasions Macau’s ability to provide comprehensive, end-to-end solutions for international brands and MICE event IPs entering the Greater Bay Area markets, solidifying its position as one of the leading companies in the region’s brand and event consultancy landscape.