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TMS APAC 2025 Education Programme

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The Power of Purpose: Creating Meaningful Content for the Next Generation of Corporate Events

16 Apr 2025
Main Theatre
Event Design

In an ever-evolving landscape where younger audiences prioritize authenticity and connection, corporate events must do more than inform'they must inspire. This keynote/workshop explores how intentional, meaningful content transforms events into unforgettable experiences. We'll discuss how the next generation engages with brands in dynamic ways, share strategies to craft content that resonates, and provide actionable insights to elevate your event's impact. Discover how aligning creativity with purpose can deepen engagement, foster loyalty, and leave a lasting impression on your audience. Whether you're a marketing manager, event director, or procurement professional, this session will equip you to navigate the new era of experiential storytelling.

Speakers
Taylor Smith, VP, Executive Creative Director - BCD Meetings & Events

Session Type

Presentation