Hyperlocal & Digital Advertising: ROI Campaigns for Events and Conferences - Session 2

The world of hyperlocal advertising is here - and it is the fastest growing channel of digital marketing - especially for events and conferences. Combined with a particular social media formula for success, this has become an extremely successful and powerful way to have message engaged with by the right people at the right time and in the right location.

What if you could target devices with your message on any website people view within a certain location down to 30-100 metres squared - and tell an audience to visit a certain exhibitor or a call to action involving a conference or event?

In this second session for TMS Singapore, we continue to explore how digital campaigns can be optimised for ROI - using both social media and hyperlocal advertising.

In this session you will learn:

• What is the social media marketing formula for success?
• How do you drive ROI from a combined social media and hyperlocal targeted campaign?
• How to monetise your digital assets, to then offer them to stakeholders (exhibitors, sponsors, venue. etc) to allow for greater buy-in to your conference.
• How does the Meta algorithm really work in 2026?

By the end of this workshop you will take away a hyperlocal strategy you can implement immediately into your organisation.