Beyond The Brochure: Secrets Unlocked - Ayana Resort Bali and Jeju

Beyond the Brochure offers meeting planners an exclusive peek behind the curtain at two premier Asian destinations. This educational session goes beyond glossy marketing materials to reveal insider insights, hidden gems, and practical planning intelligence that savvy event professionals need to know. Discover what makes Jeju Island and Ayana Resort Bali truly exceptional for meetings and incentives—straight from the source.

In this session, titled "From Consumers to Makers: Redefining Jeju's Green MICE Journey," we will explore how today’s event attendees are evolving from passive consumers into active 'Makers' who seek identity-driven experiences. Key highlights include:

• Travel as Identity: Understanding the shift toward hyper-personalized travel.

• Jeju’s Regenerative Strategy: How Jeju’s Carbon-Free Island (CFI) 2030 initiative and 'Green MICE' subsidies create a 'Hip Spec' for conscious planners.

• Authentic Local Bond (Kareum Stay(JTO)): Practical case studies of immersive programs in UNWTO-recognized villages, turning guests into temporary 'Jeju Islanders.'