Reaching for the stars: A case study delivering the 76th Astronautical Congress

The International Astronautical Congress (IAC) 2025 in Sydney was a landmark event for the global space community and a showcase of Asia Pacific’s growing influence in international meetings. Attracting over 7,000 international delegates and 26,000 total attendees, this case study explores how public engagement initiatives expanded reach beyond the scientific community, and how international industry sales campaigns drove record participation and sponsorship. Learn from IAC 2025 how to create strategic and operational alignment in your event design, service a multi-dimensional audience, and engage industry sponsors/exhibitors on a local, regional and global scale.