Consumer trends in travel

What do today’s most valuable travellers really want, and where are they going next? Drawing on Visa’s global spend data and predictive analytics, this session explores how emerging travel patterns can help event planners stay ahead of shifting demand.

From the rise of exclusive, experience-led travel to the early identification of “next hot” destinations, Simon Baptist will reveal how high-value traveller behaviour is evolving across APAC and beyond. Discover how spend signals, traveller segmentation, and AI-driven forecasting can inform smarter destination choices, more compelling incentive programmes, and experiences that resonate with affluent audiences.

This is a data-led look at the future of travel; practical, forward-looking, and directly relevant for planners designing events in an increasingly competitive global landscape.