Hyperlocal & Digital Advertising: ROI Campaigns for Events and Conferences - Session 1

The world of hyperlocal advertising is here - and it is the fastest growing channel of digital marketing - especially for events and conferences. Combined with a particular social media formula for success, this has become an extremely successful and powerful way to have message engaged with by the right people at the right time and in the right location.

What if you could target devices with your message on any website people view within a certain location down to 30-100 metres squared - and tell an audience to visit a certain exhibitor or a call to action involving a conference or event?

What about if you can then sell this as an added digital product supplied to sponsors, exhibitors and stakeholders - and provide them with a digital database to target post-show on any website visitors attend as an incentive?

In this workshop you will learn:

• What is hyperlocal or Unique Placement Advertising?
• How do you generate ROI from it?
• What is the current social media marketing formula for success?
• How would you use social media campaigns alongside it to generate ROI on social media also?
• How as an events or conferencing supplier could you monetise this and offer it as an incentive for stakeholders?

By the end of this workshop you will take away a hyperlocal strategy you can implement immediately into your organisation.