Smarter, not just louder: Future-ready marketing for events

What will the event marketing team of tomorrow look like? Incorporating AI into marketing processes involves more than simply entering prompts and expecting instant outcomes. There are several misconceptions about the impact of AI on teams, and this session highlights the practical uses of AI in the workplace. We will examine how AI tools can effectively support marketing teams by showcasing real-world examples from event campaigns. Additionally, we will underscore the continued significance of the human workforce in ensuring high-quality outcomes for event marketing initiatives.