Global Events, Local Markets: Tailoring for APAC Diversity

Delivering global events across APAC requires more than a one-size-fits-all approach. In this case study session, BCD shares how global event strategies can be adapted to reflect local markets, cultures and expectations across the region. Explore practical insights into balancing brand consistency with local relevance, and learn how nuanced planning can drive stronger engagement, smoother delivery and better outcomes in diverse markets.