Why Great Content Still Fails l How Event Planners Can Move Speakers From Expertise To Experience

Even the most credible experts can lose an audience — not because the content is weak, but because the experience isn’t working. In this session, Dr Paula Smith explores why traditional presentation approaches often fail to engage today’s audiences, and what event planners can do about it. Learn how to brief, support and guide speakers to deliver sessions that respect their expertise while creating experiences that hold attention, drive engagement and improve learning outcomes.