ROI, ROE & “Prove It or Lose It”

ROI, ROE & “Prove It or Lose It” explores the growing pressure on corporate events to justify their value. As budgets tighten and scrutiny increases, this candid panel unpacks what meaningful measurement really looks like today. From ROI and ROE to stakeholder expectations and smarter storytelling, speakers share practical ways planners can defend investment, demonstrate impact, and reposition events as strategic business drivers – not discretionary spend.