Stop Selling. Start Serving: Why Customer Experience Is The Key Growth Strategy

Customer Experience is more than a buzz term, it has the ability to influence how your guests and delegates experience, perceive, interact with and remember your event – and importantly, return to it or refer it. Customer Experience is the sum of every interaction a person has with your company and event and how those interactions make them feel. From registration to the environment (exterior and interior) to the program to networking – and everything in between. And in a world where consumers are more discerning than ever before, it is the tiniest detail that can make or break the Customer Experience, and in turn your relationship with your audience. In fact 80% of customers say the experience a company provides is as important as its products and services. A similar number say experience is an important factor in their purchasing decisions. If you aren’t prioritizing Customer Experience, you can bet your competitors are – and they currently have the competitive edge over you. In this keynote, you will hear how you can get the competitive edge by focusing on your Customer Experience (CX) and why, when people are at the heart of everything we do, Customer Experience should be at the forefront of your event planning.