The Digital Doppelganger
15 Apr 2026
MICE Studio 1
Technology
Digital Doppelgänger - creating AI-generated audience twins that help us understand, design, and predict how people will experience an event before it even happens. By simulating real visitor behavior, these digital twins allow us to optimize experiences, personalize communication, and make strategic decisions with data rather than guesswork. It’s where creativity meets intelligence – and where the future of event planning becomes both smarter and more human.

