As owner and Founder of global social media & digital agency ‘Attention Experts’, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. George has worked on social media strategy, digital strategy, management and analysis across over 30 different industries with companies from across the world. As Growth Director, George is in charge of the overall agency growth. With a qualification in Mathematics & Finance, George was being asked by companies to help them with their digital strategies after he successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George previously won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards and through Attention Experts has won multiple awards through such organisations as the Australian Marketing Institute and been recognised by Yahoo and various other publications as a leading digital agency. George has been called to be an expert witness in court cases involving social media defamation and trademark infringement for the Victorian (State, Australia) Supreme Court and the Australian Federal Supreme Court. He is a sought-after keynote speaker and presenter for industry groups, having spoken to over 30,000 people around the world since 2016 and conducts digital strategy sessions for government agencies, large NFPs and multi-nationals. George also formerly lectured on behalf of the Centre for Continuing Education on social media strategy at Sydney University.