Gina Samuels is an event industry leader and Director of The Production House Events, a full service event management agency delivering complex association, corporate and incentive programs across Australia and Asia. With over two decades of experience, Gina is known for her strategic approach to event design, stakeholder engagement and commercial outcomes. She works closely with associations and brands to navigate shifting budgets, evolving delegate expectations and the impact of technology on live experiences. Gina also contributes to industry advancement through advisory board roles and speaking engagements focused on future ready event model