Jeff founded MICE MAGNET ASIA (MMA) and serves as the managing director. The company was established on July 19, 2024, inspired by the year of the dragon, which reflects the birth year of most of the management team members. Additionally, he serves as the Chairperson of Capability Development Committee for the Thailand  Incentive and Convention Association (TICA), where he manages industry education, business trends, and the reskilling and upskilling of related manpower and stakeholders. Jeff possesses efficient skills in best practices and has extensive knowledge of the destinations, where he has directed experiences and cultivated optimal journeys, making him an invaluable asset for planning memorable events. He has sufficient talent in sales and marketing to promote hidden locations in familiar areas as the best content for business events, which can enhance the uniqueness and appeal of the events he plans. The MMA is his home of success, where he is offering flexibility, competitive proposals, creative journeys, and sustainable, zero-waste carbon with thall the best of his knowledge to drive the success and lasting memory of your event.