Lana is an events strategist with global experience across convention centres, hotels, and corporate event organisations. After building her career in some of the industry’s most demanding environments, she found her passion in supporting association events—helping them elevate impact, deepen community value, and design experiences with human connection at their core. Her portfolio of clients spans major international congresses, including the International Astronautical Congress and the World Congress on Intelligent Transport Systems, as well as partnerships with not‑for‑profits in social services and healthcare. This breadth gives her a unique ability to blend strategic design with people‑centred solutions, bringing a global lens shaped by large‑scale, complex event ecosystems. Lana now works closely with association leaders to create meaningful, insight‑driven event experiences that move industries forward. Known for her calm, thoughtful approach and ability to connect vision with execution, she brings clarity, creativity, and purpose to every project she leads.