Coming from both an event agency and a Strategic Meeting Management background, Xinling has more than 20 years of experience in event management and strategic operational planning for large MNCs across various industries.

Prior to joining BCD Meetings & Events, she spent seven years at CWT, leading and supporting multiple global accounts in industries such as Technology, Pharmaceutical and Life Sciences, Energy Resources and Marine, as well as Media. It was at CWT where she successfully built the Apple Meetings & Events team from a two-person operation to a regional team of 14 members within two years. Before CWT and Apple, Xinling was part of the SMM team at Cisco Systems (USA) Pte Ltd for over three years before heading up the ASEAN Marketing team at Orange Business Services for two years, where she strategized and developed localized marketing plans to meet business goals and objectives.

Xinling has been at BCD Meetings & Events for six years as the APAC Account Director, overseeing key meetings management accounts within the region and supporting account development, stakeholder engagement, and operations management. Familiar with the vision and goals from a leadership perspective, she ensures global compliance and consistency in processes while achieving Key Performance Indicators through high service levels in event planning and execution, as well as effective negotiation techniques to realize cost savings.

With more than 15 years of experience managing different SMM accounts across APAC, she is now part of the BCD APAC Senior Leadership Team, supporting strategic plans and discussions to ensure business growth and continuity.