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18 Mar 2024

Singapore to stage the inaugural The Meetings Show Asia Pacific, underscoring its status as a key MICE hub for the APAC MICE market

Singapore to stage the inaugural The Meetings Show Asia Pacific, underscoring its status as a key MICE hub for the APAC MICE market

Singapore, 18 March 2024 – Meetings and events professionals will gather at The Meetings Show Asia Pacific on 17 and 18 April 2024 at Sands Expo and Convention Centre, Marina Bay Sands, to meet with  

a wide range of destination bureaus, venues, hotels, technology providers and suppliers. The inaugural buyer-led tradeshow includes a series of high-quality network events and will showcase the latest MICE offerings and solutions from global exhibitors


As a gateway to the fast-growing Asia Pacific region and home to a vibrant business community, Singapore was chosen as the host destination for the debut of The Meetings Show Asia Pacific. The region is set to experience further growth in the coming years, supported by Singapore’s growing prominence as a leading destination for impactful business gatherings. 


“The Meetings Show Asia Pacific promises to be the largest organic event launch by every measure in the history of Northstar,” says David Blansfield, Executive Vice President and Group Publisher, Northstar Travel Group. “The performance of the event alone is a testament to the current importance and the future potential for MICE industry growth throughout the APAC region.” 


The event aims to attract top international meeting buyers and decision makers through its signature Hosted Buyer Programme, which includes a dedicated diary for meetings with target exhibitors, travel and accommodation privileges, familiarisation trips, and access to exclusive networking events. 


Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board, said, “The choice of Singapore for The Meetings Show Asia Pacific affirms our position as the preferred destination for MICE events in Asia. We are excited for the debut of this premium business event, and we are confident that attendees will establish valuable connections and gain useful insights through the interactions among the MICE industry stakeholders. We look forward to working closely with Northstar Travel Group to make the event a success and create an unforgettable experience for all delegates, especially with our variety of lifestyle offerings, from festivals to F&B and attractions.” 


The Meetings Show Asia Pacific 2024 Theatre 


“Asia Pacific’s Role in Recasting the Global MICE Sector” is the overarching theme of the conference, providing the latest MICE and travel industry data. Held at The Meetings Show Asia Pacific 2024 Theatre, Hall C, the conference sessions will focus on five important topics – Sustainability, Technology, Workforce Management, Experience Design and Wellness.  


The following conference sessions have been confirmed, with many more in development: 


APAC Business Travel Trends and their Influence on the MICE Sector 

  • Michael Shoory, Head of APAC Tourism Analysis

           Tourism Economics (An Oxford Economics Company) 


Event Marketing Trends: Strategies for Success 

  • Kaori Pereyra-Lago, Head of Strategic Meetings Management, APAC & EMEA, Global Business Development & Strategy 

           American Express Global Business Travel 


What are the Latest Trends in Global MICE? 

  • Joon Hyuk (June) Kim, Director of Kim’s M&T / Regional Manager of MPI Academy Korea 

           On behalf of the Global MICE Collaborative (MPI, IAEE, and SITE) 


The Future is Yesterday: Challenges and Opportunities in Workforce and Community Management 

  • Sherrif Karamat, CEO 

           Professional Convention Management Association (PCMA) 

  • Florence Chua, Managing Director 

           Professional Convention Management Association (PCMA), APAC  


Tech Campfire Showcase


As part of the education programme, visitors can also look forward to the Tech Campfire Showcase, where they can learn about the latest tech innovations and AI-powered solutions to enhance their in-person, virtual and hybrid events. Equipped by Unearthed Productions, the Tech Campfire Showcase will present event management technology by Cvent, Unearthed Productions, Jublia, Gevme, Zenus, and Pigeonhole Live, to help boost engagement and connection with their audiences and deliver more targeted and seamless experiences for their attendees. 


Registration Details for The Meeting Show Asia Pacific


Registration is free for validated buyers in the MICE industry, while trade visitors may purchase an entry pass for US$100.  


All trade buyers will be vetted to qualify for complimentary benefits at the event.  


For more information, please visit


Media Contact

Wong Wye Leng 

PR Representative 



M: +65 9826 4097 


About Northstar Meetings Group 

Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business meetings, events, sports and incentives market – including full- and part-time meeting planners, as well as corporate, association, sports and not-for-profit decision-makers, and incentive professionals, facilitating their professional development and achievement of business goals. The company’s influential brands – M&C Asia, Meetings & Conventions, Meetings & Incentive Travel, Association Meetings International, Meeting News, Incentive and SportsTravel – currently serve over 450,000 active meeting and event planners and incentive professionals, across an integrated suite of data, digital, events and print products. For more information, please visit 


About Northstar Travel Group

Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Meetings & Conventions, Travel Weekly Asia, M&C Asia, Incentive, and Web in Travel. 


The company produces more than 80 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, and the meetings industry. Leadership events include the Phocuswright Conference, HICAP Conference, ALIS, The Business Travel Show, The Meetings Show, Web in Travel, CruiseWorld, Global Travel Marketplace, and the TEAMS Conference and Expo. 


In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution.

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