The education programme for this year was carefully curated to help you navigate one of the most transformative periods the meetings and events industry has ever experienced. It tackled the challenges shaping our sector head-on, delivering practical insights, future-focused thinking, and actionable tools to apply immediately to strengthen both your business and your career.
Loading
09:15
  1. Business Travel Show Asia Pacific Knowledge Arena
    20 mins
10:00
  1. MICE Studio 1
    30 mins
    While the tech world is focused on Artificial Intelligence, real-world success is a partnership between humanity and computer science. In this fast, funny session, Lucy Bloom explores the three unique …
  2. MICE Studio 2
    30 mins
    AI is everywhere — but what actually helps in your day-to-day work? In Event AI Tools in Action, Paula cuts through the noise to showcase five practical AI tools event professionals can use immediatel …
10:45
  1. MICE Studio 2
    30 mins
    In a world defined by constant change, the role of business events has never been more important. As markets evolve and global connections become more complex, event planners are rethinking how they b …
  2. MICE Studio 1
    30 mins
    Delivering global events across APAC requires more than replication. It demands intention, cultural intelligence, and local insight. In this fast-paced, case-study-driven session, BCD explores how glo …
11:30
  1. MICE Studio 2
    30 mins
    The world of hyperlocal advertising is here - and it is the fastest growing channel of digital marketing - especially for events and conferences. Combined with a particular social media formula for su …
  2. MICE Studio 1
    40 mins
    Fast, focused and full of ideas. Talks in Ten delivers a series of sharp 10-minute presentations designed to spark thinking, not drain energy. Expect big ideas, bold perspectives and practical takeawa …
13:00
  1. MICE Studio 2
    30 mins
    Beyond the Brochure offers meeting planners an exclusive peek behind the curtain at two premier Asian destinations. This educational session goes beyond glossy marketing materials to reveal insider in …
  2. MICE Studio 1
    30 mins
    What’s really happening across the global events landscape right now? In this insights-driven session, Northstar and Cvent unpack the latest findings from the Pulse Survey, revealing key trends shapin …
13:45
  1. MICE Studio 2
    30 mins
    Sustainability efforts only create value when they’re clearly understood and credibly communicated. In this session, Brice explores how event professionals can better communicate sustainability initia …
  2. MICE Studio 1
    30 mins
    The International Astronautical Congress (IAC) 2025 in Sydney was a landmark event for the global space community and a showcase of Asia Pacific’s growing influence in international meetings. Attracti …
14:30
  1. MICE Studio 1
    30 mins
    As events become increasingly global, language remains one of the most overlooked barriers to participation and engagement. This session explores how language influences who attends, how audiences int …
  2. MICE Studio 2
    30 mins
    Even the most credible experts can lose an audience — not because the content is weak, but because the experience isn’t working. In this session, Dr Paula Smith explores why traditional presentation a …
15:30
  1. MICE Studio 1
    30 mins
    Join our exclusive session to uncover key global trends from the latest Amex GBT Meetings & Events Forecast – the industry’s leading trends barometer - and dive deep into actionable insights. Be among …
  2. MICE Studio 2
    30 mins
    The events workforce is changing — and so are expectations around work, leadership and career pathways. In this session, Janene Wardrop explores the generational shifts shaping today’s and tomorrow’s …
16:15
  1. MICE Studio 1
    30 mins
    What will the event marketing team of tomorrow look like? Incorporating AI into marketing processes involves more than simply entering prompts and expecting instant outcomes. There are several misconc …
  2. MICE Studio 2
    30 mins
    What if the most powerful productivity tool in your organisation isn't an app, a framework, or an AI platform but a frequency?  Sound is not a wellness trend. It is a precision tool, and science is be …
10:00
  1. MICE Studio 1
    30 mins
    Digital Doppelgänger - creating AI-generated audience twins that help us understand, design, and predict how people will experience an event before it even happens. By simulating real visitor behavior …
10:45
  1. MICE Studio 2
    30 mins
    Audiences today consume content differently - attention spans are shorter, interaction is expected, and passive experiences are increasingly ignored. Yet many events still rely on formats and technolo …
  2. MICE Studio 1
    30 mins
    Forget the usual trend session. This session goes after what really moves markets: weak signals, hidden needs, and the tectonic shifts that everyone senses but no one names. We’ll explore fast-moving …
11:30
  1. MICE Studio 1
    30 mins
    The world of hyperlocal advertising is here - and it is the fastest growing channel of digital marketing - especially for events and conferences. Combined with a particular social media formula for su …
  2. MICE Studio 2
    30 mins
    What does a 19-year-old really want from meetings and events? Not what we assume, but what truly excites, engages, and earns their attention. Hear it firsthand from the next generation as they share w …
13:00
  1. MICE Studio 2
    30 mins
    Relevance is no longer about what you know, how long you’ve been in the game or how hard you work. In an AI-driven world, those markers are losing power. This session explores how AI is fundamentally …
  2. MICE Studio 1
    30 mins
    ROI, ROE & “Prove It or Lose It” explores the growing pressure on corporate events to justify their value. As budgets tighten and scrutiny increases, this candid panel unpacks what meaningful measurem …
13:45
  1. MICE Studio 2
    30 mins
    What do today’s most valuable travellers really want, and where are they going next? Drawing on Visa’s global spend data and predictive analytics, this session explores how emerging travel patterns ca …
  2. MICE Studio 1
    40 mins
    Fast, focused and full of ideas. Talks in Ten delivers a series of sharp 10-minute presentations designed to spark thinking, not drain energy. Expect big ideas, bold perspectives and practical takeawa …
14:30
  1. MICE Studio 2
    30 mins
    The future events workforce is multi-generational, values-driven and evolving fast. This panel explores how event organisations can better attract, support and retain next-gen talent while creating sy …
  2. MICE Studio 1
    30 mins
    Customer Experience is more than a buzz term, it has the ability to influence how your guests and delegates experience, perceive, interact with and remember your event – and importantly, return to it …
15:00
  1. MICE Studio 2
    120 mins
    Designed to support the next generation of event professionals, this interactive workshop from ICCA focuses on building skills, confidence and career pathways in the global meetings and events industr …
16:15
  1. MICE Studio 1
    30 mins
    As global cost pressures rise and expectations for unforgettable experiences continue to grow, the incentive travel and MICE sectors are being pushed to rethink how they deliver value. In this dynamic …